Reading for a B.Soc.Sc at Rhodes University sparked a keen interest in the way groups of people engage and interact and this fueled a passion for PR and Communications. More than just communicating the news and corporate messages, my aim was to understand and express the essence of their brands. Using Brand and purpose to help organisations communicate their brand story to employees, consumers and investors.
I have worked within agencies, large corporates and as a consultant for large multinationals like Barclays, Liberty, Visa, Coca-Cola, Eskom, KFC, Frito-Lays and Tiger Brands to name a few. Through the process of building brands across the African continent, I have won international and South African awards for Barloworld, Liberty, Barclays and Media 24.
I now help leaders to express their goals and build business value with effective internal communication, coaching and team building which can drive greater profitability as employees understand their role in delivering on the company purpose and bottom line.
My top 5 Gallup Strengths are Responsibility | Achiever | Futuristic | Activator | Connectedness.
This means I am a coach that takes personal responsibility for what we have set out to deliver and will not rest until I feel we have successfully achieved it. My futuristic strength gives me the ability to visualise the end state, the potential you have and to help others see it too. My activator strength means I am quick to get started on new things and enjoy finding innovative new solutions. Connectedness gives me the skill of not only being able to connect to people but also to see the connections between ideas, strategies and how we all engage as a greater whole.
On a more personal note, after experiencing divorce as a child, and as an adult I have worked through the experience of being a single mom, a step mom and a wife in a blended family; I am passionate about working with people who are struggling with the effects of divorce and recovering from it. My husband, Jed, and I are facilitators of a 13 week DivorceCare programme. Contact me for more details.